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Jay Chou's concert has driven a surge of over 100% in catering and hotel orders

Date: 2023-10-18

From October 12th to 15th, Jay Chou's Shanghai concert will be held for four consecutive days. After Haikou, Hohhot, and Tianjin, Jay Chou has once again sparked a wave of "concert economy" in Shanghai, attracting nationwide celebrities to Shanghai and boosting service retail formats such as culture, tourism, and catering.

During the Shanghai Jay Chou concert, in addition to tens of thousands of on-site audiences, there were also many fans outside the venue. Both on-site and off-site audiences are driving the development of Shanghai's "concert economy" in various ways.

The booming concert economy this year has driven the growth of cultural and tourism consumption in many cities.

In addition to the Jiangsu Zhejiang Shanghai customer base, the Shanghai Jay Chou concert also attracted many tourists from Beijing, Shenzhen, Wuhan, Guangzhou, Chengdu and other places. According to Meituan and Dianping data, during the opening days of tickets on September 12th and September 27th, there were two peaks in advance booking for accommodation during the concert. Last week, the Xujiahui commercial district near the Shanghai Stadium ranked second in Shanghai's popular night snack commercial district.

According to travel data from the same journey, from October 12th to October 15th, although it has entered the off-season for tourism after the National Day holiday, the overall search popularity of Shanghai hotels still ranks among the top three in the country; During the concert, the overall booking volume of hotels in Shanghai increased by about 80% month on month, and several hotels around the stadium were sold out several days in advance, presenting a situation where "one room is hard to find".

According to Ctrip data, Jay Chou's Shanghai concert was officially announced for pre-sale on September 12th. As of October 14th, hotel orders booked from October 12th to October 15th (during Jay Chou's concert) in Shanghai increased by 177% year-on-year and 30% month on month.

According to the official Tianjin Municipal Bureau of Culture and Tourism, the total audience of Jay Chou's concert was 185000, with local audiences accounting for 38% and non local audiences accounting for 62%. The cumulative comprehensive consumption has driven over 3 billion yuan. The four day concert also boosted tourism revenue of 976 million yuan in Haikou, 2.88 billion yuan in Hohhot, and a month on month increase of 111.46% in Taiyuan.

The concert has also driven a significant increase in local car orders. According to data from the same trip, during the concert, Shanghai's car orders increased by about 500% on a week on week basis. In addition, the search volume related to Shanghai Sports Stadium on the same travel platform increased by 126%, with search users mainly coming from Shanghai, Zhejiang, Jiangsu, Fujian, Tianjin, Anhui and other places.